The procurement of AMP Research by RealTruck continues to usurp the aftermarket industry. This conglomeration has not slacked one bit with producing innovative components and accessories for trucks, SUVs, vans, and Jeeps.
Focused on accelerating serviceable solutions for heavy-duty vehicle owners, AMP Research backed by RealTruck, is the international foremost aftermarket company hook-up operating 72 facilities on four distinct continents.
The Lund International Holding Company, a listed company of Highlander Partners, L.P, previously acquired the assets of AMP Research a leading provider of automatic power focused bed steps, running boards, bed steps and affiliated products.
Lund continued to utilize the trademarked BEDXTENDER HDTM POWERSTEPTM, BEDSTEP2TM BEDSTEP along with AMP Research Innovation in Motion products with Tustin, California continuing to be the key manufacturing facility.
Consequently, the AMP Research loyal consumer base has no need for concern about any hiccups in the production nor supply of AMP Research products. In fact, RealTruck made it clear that the AMP Research brand was not going anywhere nor will it be diminished. The company also stated that as before, the marketing and advertising will continue to target AMP Researchs hefty consumer base.
RealTruck, Inc, formerly known as Truck Hero, Inc, acquired Lund, Intl in 2019. Lund, Intl was the previous owner of AMP Research. By acquiring Lund, Intl and AMP Research by proxy, RealTruck was able to expand its portfolio to 28 aftermarket accessory product lines.
The company is hailed as a premier manufacturer and digital depot of accessories for Jeeps, Broncos, trucks, and off-road enthusiasts globally. Due to its global headquarter status situated in Ann Arbor, Michigan, RealTruck 5,000+ associates is nothing to scuff at. RealTruck means real business and that is a good thing because it connotes that AMP Research is in good hands.
Harboring a class-A product portfolio including additional quality brands, RealTruck boasts more than 1000 patents not including pending applications. What is more, the company is omni channel retail administration delivers a flawless consumer experience online as RealTruck.com along with over 12,000 dealer networks and automotive OEM partnerships.
The acquisition of the AMP Research brand allows RealTruck to improve their products and serviceability by better serving the needs of newly acquired and current customers.
The AMP Research buy-off by RealTruck is a mega amalgamation of a two-tier super duo that can only strengthen the automotive industry. With AMP Research already established name for running boards, bed step extenders, bed steps and related products, the outcome has been one of the biggest successes in the automotive aftermarket world.
Vision: To be the unequaled dominant source for metamorphosing trucks into dynamic vehicles that not only offer quality and stability, but enhance experiences for heavy-duty vehicle owners around the world
Service: Its simple...putting the consumer first
Dependability: Foster integrity by keeping promises, discovering better solutions, and maintaining direction of the AMP Research takeover under the RealTruck leadership
We cannot underestimate the importance of the acquisition of AMP Research by RealTruck. Because AMP Research is already renowned for its patented technology, you can understand why RealTruck took this important step. And though AMP Research was already owned by Lund,Intl the takeover of Lund, Intl by RealTruck automatically put the company in the stratosphere of automotive products.
Engineered perfection coupled with a view to pleasing customers who depend heavily on the reliability and trustworthiness of the AMP Research brand, it does not take much imagination to discover why the takeover of AMP Research by Real Truck is such an astounding success.
The proprietorship of AMP Research by RealTruck is a win-win juncture for the aftermarket industry. With a powerful portfolio of name brand companies and a zest for creating pioneering products, RealTruck made a sensible decision by taking AMP Research under their wing. In essence, it was inevitable that these two successful institutions join together to offer consumers the best-of-the-best in the aftermarket industry.
To top it all off, AMP Research products provide features like illumination and aesthetic finishes for heavy-duty vehicles, technological advances for hardware to enhance any trucks exterior appeal, and the marketability of innovative practicality. Such progressive engineering talent was not lost during the handover of AMP Research to RealTruck Intl.
With a supple manufacturing base together with methods that produce a broad range of AMP Research products, there is no doubt that RealTruck AMP Research is, and will continue to be, a part of the lucrative automotive aftermarket for many years to come.
Lets face it, by acquiring AMP Research for the RealTruck conglomerate, over 25 aftermarket accessory products lines were added to the RealTruck portfolio. Hence, becoming the go to supplier for heavy duty vehicle owners who cherish the rugged lifestyle.
In addition, AMP Research products are commonly produced in unison with RealTrucks divergent makes and models counting the much loved PowerStep, which is still sold under the AMP Research brand.
Driven by the desire to supply consumers with the best in aftermarket products, the purchase of AMP Research by RealTruck contributed to the ceaseless desire to create, innovate, manufacture, and distribute industry defining commodities for the international automotive market.
AMP Research RealTruck has also been granted IATF 16949:2016 authorization as proof of the company’s enduring pledge to render products of quality with resilient characteristics. RealTrucks unshakable commitment is a welcomed revival for AMP Research established consumer base.
What it boils down to is this, RealTruck created an additional consumer base by acquiring AMP Research. These loyal customers have always been spoiled for choice and trust that the time tested AMP Research products will continue to perform as before.
Undoubtedly, this means that the construction and quality of AMP Research products will remain superb. For instance, an AMP Research product that must be replaced after one or two years of rugged use is unheard-of and RealTruck intends to keep it that way.
With such innovation, backbone, and unsurpassed commitment to quality, AMP Research with RealTruck will unquestionably continue to be a trailblazer in todays high-tech competitive world. By consistently providing the best that the aftermarket industry has to offer, the ownership of AMP Research by RealTruck hasn’t slowed the innovative hands of the company’s forward thinking engineers who grip the future, yet remain simultaneously functional and innovative in the present.
Maintaining the status as a groundbreaking company in the aftermarket industry is not easy. Fortunately, the construction and functionality of each AMP Research product makes maintaining such esteem effortless. By the merging of AMP Research by RealTruck, the company has managed to solidify its staying power in the automotive trade.
Lets not forget how AMP Research alternative products like the BedXTender that converts any truck bed into a full-fledged cargo space, the BedStep, a unique stepping solution for hard to reach truck beds, the PowerStep Smart Series, and the PowerStep Vision, a modernized advanced version of the PowerStep Series, offers customization via app controlled options outstandingly adds to the already hefty RealTruck portfolio.
5 Proven Reasons Why Amp Research Products Continues to be Unmatched Even After the
RealTruck Deal
The acquirement of AMP Research by RealTruck is an outstanding aftermarket industry unit. Who knew that the innovative, progressive, revolutionary skills of AMP Research would become a favorite of the RealTruck grouping of major brands in the automotive industry?
AMP Research RealTruck is and will continue to be a leading brand for truckers worldwide. To discover more about the company, their products, and up-to-date news visit the Electricstep.com website for more information.
