The Lund International Take Over

Chapter 7

Lund International made one of the smartest moves in automotive history by taking over the leadership of AMP Research. They have assured the public that the same quality and craftsmanship that made AMP Research an automotive legacy will remain. AMP Research will be categorized under the brand "Innovation in Design," from Lund International. This is very fitting seeing that AMP Research is such a pioneer. However, the name "AMP Research" will stay the same while being introduced and sold under the new label.

Who is Lund International? Lund International is an aftermarket automotive-accessory elephantine who manufactures and sells top-quality automotive products globally. Stationed in Buford, Georgia, the company occupies a 219,000sq ft edifice along with a 193,000sq ft warehouse with room for shipping via land or air. Founded in 1965 with beginnings from as far back as 1930, Lund International started out in Anoka, Minnesota with an inspiring mission: to revolutionize the automotive industry and fulfill the needs of the public for the best automotive accessories offered on the market.

Lund International is in its own class. The company has proved its endurance by remaining a global leader in automotive accessory design. The company has promised to equalize the enthusiasm of their brand and distribution with that of AMP Research. By creating the label "Innovation in Design," Lund International proved that they plan to keep AMP Research a leader in what they have always been known and respected for.

All future and current products created by the AMP Research team will continue to be meticulously managed by the same AMP Research that has been with company. The proprietorship of AMP Research has changed; however, the resourcefulness and veracity will not be comprised, ever. Actually, AMP Research is a complement to the numerous products that Lund International currently has on the market such as fender flares, window deflectors, and premium floor-liners to name a few.

Lund International ingeniously chose a company like AMP Research because they have excellent products and they have an impeccable brand. It's already common knowledge that the automotive world has benefited greatly from the innovative products of AMP Research. Lund International certainly understood this prior to acquiring the company. Moreover, by taking over AMP Research, Lund International is guaranteed to keep their name in the forefront of innovation in the automotive industry.

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When the take over AMP Research by Lund International was announced in October 2013, it probably came to a surprise to many. No one expected the darling of Horst Leitner to fall into the hands of another company, but the choice was a good one. An enterprise such as Lund International has held their own in the automotive world, and that includes taking risk that compelled them into a respected position in the industry. The acquirement of AMP Research had been taking place behind the scenes for a while. Lund International's desire to go a step further was achieved flawlessly by the smooth acquisition of AMP Research. It's like the uniting of two automotive design groups that were meant to be together.

Of course, AMP Research is more than capable of remaining merely by its own reputation; however, sometimes-successful companies have to make tough choices for their future. All that is known, besides the marketing particulars, is that Lund International is more than qualified to resume the leadership role of AMP Research products. A new life has begun for AMP Research. The legacy will live on and grow through a different body, one that is well built, strong, and capable of handling all that will come before it. It’s a union that is guaranteed to be progressive, innovative, and inspirational.

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